Privacy Policy

Last updated: April 2026

1. Information We Collect

1.1 Information You Provide

When you use LoyaltyChat, we collect the following information directly from you:

  • Email address (used for account creation and communications)
  • Quiz responses and assessment answers
  • Payment information (processed securely by Stripe — we never store your full card number)
  • Any messages you send to the AI Relationship Advisor

1.2 Information Collected Automatically

We automatically collect basic usage data including browser type, device type, pages visited, and referring URL. We do not use invasive fingerprinting or cross-site tracking.

2. How We Use Your Data

We use your information for the following purposes:

  • Generating your Trust Score and behavioral analysis from quiz responses
  • Powering the AI Relationship Advisor with context from your assessment
  • Managing your account, subscription, and billing
  • Sending transactional emails (receipts, account updates, password resets)
  • Delivering our weekly newsletter and educational content
  • Improving our assessment algorithms and service quality

We do not sell your personal data to third parties. We do not use your quiz responses or advisor conversations for advertising purposes.

3. Cookies & Local Storage

LoyaltyChat uses minimal browser storage to operate:

  • Session storage: temporarily holds your quiz answers during the assessment so you don't lose progress. This data is cleared when you close the browser tab.
  • Authentication cookies: maintain your logged-in session via Supabase Auth.
  • Stripe cookies: used during the checkout process to prevent fraud and process payments.

We do not use third-party advertising cookies or tracking pixels.

4. Third-Party Services

We rely on the following third-party services to operate LoyaltyChat. Each processes data under their own privacy policies:

  • Supabase — authentication, database storage, and account management. Your email, quiz data, and advisor history are stored in Supabase-hosted infrastructure.
  • Stripe — payment processing. Stripe handles all credit card data directly. We receive only a confirmation of payment status and the last four digits of your card.
  • Beehiiv — email newsletter delivery. Your email address is shared with Beehiiv to deliver our weekly newsletter. You can unsubscribe at any time via the link in any email.

We do not share your quiz responses, Trust Score, or advisor conversations with any third party.

5. Data Retention & Deletion

We retain your account data (email, quiz responses, advisor history, and Trust Score) for as long as your account is active. Payment records are retained as required by tax and financial regulations.

You may request complete deletion of your account and all associated data at any time by emailing support@loyaltychat.com. Upon receiving a valid deletion request, we will permanently remove your data within 30 days and confirm deletion via email. This includes removal from our database and unsubscription from all email lists.

6. Data Security

We implement industry-standard security measures to protect your data, including encrypted connections (TLS/SSL), secure authentication via Supabase, and PCI-compliant payment processing via Stripe. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights regarding your personal data:

  • Access — request a copy of all personal data we hold about you.
  • Correction — request correction of inaccurate data.
  • Deletion — request permanent deletion of your data.
  • Portability — request your data in a machine-readable format.
  • Opt-out of sale — we do not sell personal data, so this right is satisfied by default.
  • Withdraw consent — withdraw consent for data processing at any time by deleting your account.

To exercise any of these rights, email support@loyaltychat.com. We will respond within 30 days.

8. Children's Privacy

LoyaltyChat is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, contact us immediately and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a notice on our website. Continued use of LoyaltyChat after changes constitutes acceptance of the updated policy.

10. Contact

For privacy-related questions, data requests, or concerns, contact us at support@loyaltychat.com.